01 / SELECTED WORK

Marketing Strategy & Academic Projects

A selection of academic marketing projects completed throughout my Bachelor of Commerce degree at Curtin University. These projects explore digital marketing, campaign development, audience research, advertising strategy and brand communications.

The projects showcased in this section were completed as part of university coursework, with some involving collaborative group assignments. I want this page to demonstrate my strategic thinking without publishing complete university assignments.

Selected academic work completed at Curtin University. Some projects were developed collaboratively, with individual contributions identified where applicable. Full project documentation is not publicly available.

Social Media Analytics & Digital Brand Strategy MKTG2006 — Managing Social Media Platforms

Qantas vs Virgin Australia

This project involved analysing and comparing the social media performance of Qantas and Virgin Australia across Instagram, Facebook and TikTok.

Using analytics platforms including Talkwalker and Fanpage Karma, we examined audience engagement, brand sentiment, reach and content performance to identify strengths and opportunities within each airline's digital presence.

Drawing on these insights, we developed a proposed social media campaign for Qantas titled "Embracing Togetherness", focusing on community, storytelling and audience engagement.

Skills Demonstrated

Social media analyticsCompetitor analysisBrand sentiment analysisDigital marketing strategyContent planning

My Contribution

Individual contribution not yet added.

Website Development, UX Design & Digital Marketing

Big Don's Smoked Meats

This project focused on developing a digital marketing strategy for Big Don's Smoked Meats, a Perth-based American-style barbecue business.

We explored opportunities to strengthen its online presence through improvements to website functionality, user experience, visual design and digital promotional activities.

Using Webador, we developed a proposed website redesign incorporating clearer navigation, responsive layouts, interactive ordering features and stronger brand visuals.

Skills Demonstrated

Website developmentUser experience designDigital marketing strategyCustomer journey planningVisual branding

My Contribution

Individual contribution not yet added.

Integrated Media Planning & Advertising Strategy ADVT2001 — Media Planning

Sentiva Agency

This project involved developing an integrated media plan through a fictional advertising agency, Sentiva, targeting young audiences in metropolitan Perth.

Working collaboratively, we explored audience characteristics, campaign objectives and appropriate advertising channels to develop a coordinated media strategy.

The proposed campaign incorporated television, radio, music streaming, outdoor advertising and social media, supported by budget allocation and a 12-week media schedule.

Skills Demonstrated

Media planningAudience targetingAdvertising strategyBudget allocationCampaign scheduling

My Contribution

Individual contribution not yet added.